A Modern NYC Loft That Will Make Your Jaw Drop

Photo: Courtesy of Winnie Au/EyeSwoon.
Elisabeth Holder's Soho loft is a surprise. Her personal home style is a drastic departure from that of the classically French, jewel-box style tea salon she has so thoughtfully curated as co-president of Ladurée.
Where the tea salon is delicate, intricate, fanciful, and, of course, French, her home is at the opposite end of the decor spectrum. Spare, with clean-lined furnishings and modernist art, it brings a sense of humor and fun, injected with bold, vibrant colors.
I certainly swooned over Elisabeth’s apartment when we baked mille-feuille, a French classic, together last week, and couldn’t help but press her on just about every intriguing, lust-worthy piece of art she owns, pieces by the likes of Valérie Belin and Alex Prager. Elisabeth has a strong sense of style but doesn’t take herself too seriously; she sets those stark pieces against a playful box of Brillo, a radiant green cactus, and numerous KAWS sculptures.
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It’s clear that in a very short time, Elisabeth has grown to love New York City, which she now calls home — and that our city has embraced her candy-colored brand. This week, Ladurée Soho opened its garden. Be sure to experience its al fresco oasis complete with a trellis, fountain, and Eiffel architecture — a rare, quiet haven in the middle of Holder's bustling neighborhood.
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Photo: Courtesy of Winnie Au/EyeSwoon.
"I try to keep things modern and airy. I adore lots of light and space. And, of course, I like to keep things fun with art or furniture pieces that convey a sense of humor."
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Photo: Courtesy of Winnie Au/EyeSwoon.
"My decor style in five words is: pure, colorful, contemporary, personal, and not-too-serious."

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Photo: Courtesy of Winnie Au/EyeSwoon.
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"My biggest score was my Hermès leather Petit H saddle, a gift from all my friends in Paris before we moved to New York."
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Photo: Courtesy of Winnie Au/EyeSwoon.
"I most treasure my twin boys, Nathaniel and Joseph."
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"In art, I usually look for a coup de foudre, a matter of swooning at first sight. Knowing the artist personally always helps, as well."
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Photo: Courtesy of Winnie Au/EyeSwoon.
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Photo: Courtesy of Winnie Au/EyeSwoon.
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"My sons are only 5 years old, and I love looking through art books with them and spending time at museums with them. It is never too early to teach them how to appreciate art. But, for now I can already tell you that they enjoy food, and appreciate the creativity and artistry of French pastry. In their eyes, the pastry chef at Ladurée is a superhero!"
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Photo: Courtesy of Winnie Au/EyeSwoon.
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Photo: Courtesy of Winnie Au/EyeSwoon.
"I splurge on tableware, things for the kitchen, flowers, and fresh organic produce. I save by doing massages at home, but I love going to the Caudalie Spa to really enjoy one."
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Photo: Courtesy of Winnie Au/EyeSwoon.
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Photo: Courtesy of Winnie Au/EyeSwoon.
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Photo: Courtesy of Winnie Au/EyeSwoon.
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