True Match Liquid Foundation

L'Oreal's #1 foundation is now available in 28 shades and matches 98% of UK skintones. L'Oreal's velvety formula matches your skin’s unique tone and texture, for a true to skin finish: flawless, blendable, and never fake.L'Oreal's 28 shades range from warm to neutral to cool undertones, to ensure your foundation is right for you. Whilst your skin tone is visible on the surface and can alter through the seasons, your skin undertones are determined at a deeper level, they are part of your skin and never change. Each complexion has its own undertone: pink (cool), neutral or golden (warm), so you can now find a match that’s true to you.To celebrate the 28 shades of True Match, L’Oreal Paris has launched the #YoursTruly True Match campaign, to share the diversity behind our 28 shades of True Match. Discover 28 influential individuals revealing their 28 stories, and get ready to write yours.