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It's been a while since we felt a brand really captured the spirit of New York. Area boasts fans like Kelly Rowland, Kylie and Kendall Jenner, Petra Collins, and Bella Hadid thanks to its perfect balance of high-shine glamour and big-city edge (its last show sent models around the steamy perimeter of a high school's pool wearing head-to-toe leopard and bedazzled Tevas). Area magically captures where fashion — specifically in New York — is headed. And the future looks sparkly. area.nyc