MSGM Grows Up, Pares Down With Its First Runway Show

MSGM had impeccable timing. Debuting right at the onset of the mixing-and-matching, prints-a-plenty zeitgeist, the brand has successfully copied and pasted a variety of references, patterns, and elements into a tight collection that seemed to be the most appealing version of each of-the-moment trend. However, as things have started skewing way simpler, MSGM seems to have lost a little footing, even as it's the biggest now than it has ever been.
For its first runway show, MSGM edited down the layers so the silhouettes — Carven-, Suno-, and Roksanda Ilincic-esque in feel — took center stage, and the Aloha prints played second fiddle. One particularly genius move was to layer an open apron skirt over a jumpsuit, a styling trick you can bet we'll copy next season. What didn't work were a few craft-bin-style aprons, layered tanks over dresses, strapless dresses over shirts, and odd bunching that looked a bit like flattened, dried corn husks in a cornucopia display. Piece by piece though, MSGM delivered solid hits, but part of that mix-master magic was lost through this collection. But, that may actually just be a sign of the sartorial mood to come. More-is-more ladies, this might be your curtain call!

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