Frye Proves That Everything Old Is New (& Cool) Again

At long last, the gods of high-quality leather goods are smiling upon our fair city. How do we know this? A brand-new Frye Company store (the third U.S. flagship for the brand) is set to open Friday, September 13, in Georgetown. Naturally, we've got an exclusive sneak peek inside the boutique (which happens to be housed in the District's very first firehouse) and some insight on the fall kicks from creative director Michael Petry.
If you're a boot fanatic, you’re probably familiar with the brand's Engineer, Campus, and Harness styles that comprise the core collection, but during our early-bird visit, we scoped some awesome newcomers: star-embellished boots inspired by Jasper Johns’ flag (in honor of Frye’s 150th anniversary), and some spotlight-worthy handbags rendered in buttery soft leather. “We start the [design] process with what we have,” says Petry, noting that Frye designers frequently turn to the archives for inspiration. “You can walk into a store at any given time and not necessarily know what’s ‘new’ versus what’s ‘old.'" This self-referential approach means that the historic footwear company isn’t beholden to trends, or even locales. In fact, Petry points out that Washington's “international vibe” makes it a perfect home for the new store, since the company designs around the concept of a global consumer. Translation? There's something for everyone here — and good thing, because it’s almost boot season.
Click through for your sneak peek — amazing aromas of wood and leather not included.
The Frye Company, 1066 Wisconsin Avenue NW; 202-337-3793.

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