Turning Up The Heat, AllSaints Are Causing A Sizzle On YouTube

When it’s baking hot in the city, all we want to do is strip down into our swimmers — really, we do. But, because bikinis aren’t exactly office appropriate, we’re having to find other ways to satisfy our beach-yearning souls. Look no further: AllSaints Film, the brand's digital project, has just unveiled a new swimwear video — and seriously, it’s sizzling hot.
Proving itself to be a brand that adapts to change, Sun City was whipped up in just two days, in response to the sky-high temps we’ve been suffering soaking up in London. Creative Director, Wil Beedle, states, “We had the initial idea of Sun City last Wednesday when the temperature was hitting 32 degrees, but since London weather is notoriously unpredictable, we gave ourselves the challenge of shooting and sharing it within a week.” And by “challenge,” he wasn’t kidding — they went to the effort of shipping in tonnes of black sand from Iceland! Starring the Ember Bikini and the Walker Leather Biker Jacket, here’s hoping it staves off the rain.
Photo: Courtesy of All Saints
Advertisement

More from Stores

Watch

R29 Original Series

Watch Now
Documentary
Five love stories behind diverse, multicultural marriages.
Watch Now
Lifestyle
Life experiments, 5 days at a time.
Watch Now
Fashion
The style of subculture.
Watch Now
Beauty
Viral trends, tried and tested.
Watch Now
Documentary
From vibrators to lipstick, learn how your favorite products are made.
Watch Now
Documentary
Extraordinary, one-of-a-kind individuals
Watch Now
Documentary
The latest stories to watch.
Watch Now
Lifestyle
Inside the homes of millennial women — & what they paid for them
Watch Now
Comedy
Let's talk about sex, baby.
Watch Now
Documentary
Female artisans around the world
Watch Now
Politics
Made by and for smart, opinionated women.
Watch Now
Film
We helped 12 female directors claim their power.