You'll Never Guess Which Affordable Heritage Brand We're Obsessing

With a new creative director at the helm, the brand we're currently craving is not new at all. In fact, it's been around for a long time, and your grandmother probably owns a handbag from a collection many moons ago. We're talking Etienne Aigner. Yes, the Etienne Aigner that perhaps you think you know all about from years of spotting the brand at department stores, but thankfully the heritage brand — and its creative director of accessories, ready to wear, jewelry, footwear, and store merchandising, Daniela Anastasio Bardazzi — is set to prove us all wrong. The fall '13 lookbook has all the proof we need.
Taking a fresh approach to the modern women's style wish list for work and play, Etienne Aigner produced a line that mixes classic tailoring with the lure of luxe, standout fabrics, and the ease of spacious silhouettes. In a blend of rich, deep tones, the pieces still have all the sophistication of the heritage brand, without looking like something we've seen before, again and again. They've even served up a couple styling tips that we wish we thought of first, including the metallic-tee-meets-button-down combo.
When it comes down to it, the challenge for many heritage brands is the task of honoring tradition while staying relevant. And that's a task that Etienne Aigner and Bardazzi seem to be well equipped for. Check out our favorite looks from the newest fall collection in a lookbook that has wondering whether Grandma still has that old favorite handbag, and if she's willing to share.
Photo: Courtesy of Etienne Aigner

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