Can you hear that? It's the sound of feathers being ruffled up and down the country. It seems that Marks and Spencer's ad campaign for its revamped lingerie line, is causing a little bit of a stir. Known for its comfy classics — y’know, the ones you dig around for in your undies drawer — Marks & Spencer’s new collection is a seriously sexy departure. We're talking 50 shades here, people.
Styled and sexed-up by M&S’ latest style director, Belinda Earl, the collection is predominantly black. (But what about our favourite nude T-shirt bras?) Complete with hold-ups, cut-away briefs, and plunging bodysuits, the images are a far cry from what our underwear drawers are used to.
Given M&S is considered the go-to for comfy styles that wash well and go under everything, isn’t this change in direction a little
risqué risky, economically? Moving away from the softer image conjured up by English rose Rosie Huntington Whitley, M&S might be alienating its customers, who feel a little uncomfortable stocking up on suspenders with the rest of the family’s weekly shop. They aren’t exactly prudes, but if they wanted to re-enact the pages of Fifty Shades of Grey, surely they’d swing by Ann Summers instead?
Photo: Via Daily Mail