Plastic Fantastic: Melissa Shoes Coming To Covent Garden In 2014

Brazilian footwear brand Melissa has a new home in Covent Garden. Sure, the plastic-fantastic shoe company has hosted pop-up stores in Covent Garden and South Moulton Street before, but come January 2014, 43 King Street will be its new, permanent residence.
The brand will sell its entire collection there, plus their increasingly popular range of collaborations with designers such as Jason Wu, Gareth Pugh, Vivienne Westwood, and Karl Lagerfeld. Form an orderly queue, please. (WWD)
Photo: Via Melissa

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