There is not much that can upstage the backdrop of Moda Operandi's spring '13 campaign — think spring's prettiest blossoms and romantic designs from the likes of Thom Browne, Marc Jacobs, Rochas, and Suno. But by far the most striking flower in the bunch? Ms. Karlie Kloss.
Entitled "Le Vie En Rose," the ads feature Kloss draped in spring florals of every size and species and exquisite prints that burst with color, all set among an ornate backsplash. And while, for us, Kloss is a no-brainer for this fresh and lively campaign, she's a favorite among the fun-loving M.O. team, as well. "Karlie was the perfect model to help execute our spring campaign," says artistic director Taylor Tomasi Hill. "Our theme, 'La Vie en Rose,' captures the romance and femininity of the season."
Launching today on Moda Operandi and kicking off an exciting season with some of the most groundbreaking and breathtaking designs that spring '13 has to offer (there goes our tax return), we have all the campaign images on R29 first. Jump ahead to see (and, as we suspect, pin) all the Kloss-filled photos.