How does NARS announce a new product? With pretty shiny posters and in-store gift-with-purchases? No way (so 20th century). For its new Satin Lip Collection, the brand has teamed with director Quentin Jones to create an interactive film, and we're digging its Choose Your Own Adventure vibe.
The video follows musician Sarah Ruba and stylist Catherine Baba as they pucker up to various shades of the new coloring tool. Here's what's different: You control the ending of this story as you decide what new color the women should try on next. The film allows users to view the lip pencil in different high-style environments, all with an old-Hollywood vibe. Could videos like this be the new wave of the future? You decide.
Photo: Courtesy of NARS Cosmetics