High Concept Meets High Fashion In Prada & AMO's Spring '13 Video

If there was ever a brand to bring a collage to life, it'd be Prada. The line that's known for melding the ladylike with the fanciful, the classic with the on-trend, does just that and more with its spring '13 collection video, entitled "Real Fantasies," which is a part of its decade-long collaboration with Dutch architectural research studio, AMO.
The short film reminds us of a high-fashion version of Harold and The Purple Crayon, as models wearing Prada's spring designs (hellooo, prettiest floral pattern ever) paint or jump-cut their way through an ever-changing paper world.
Watch the video below and fall down the rabbit hole with us, as we get lost in this beautiful world of inspiration board meets video game.

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