Call it our raison d'être. Or maybe it's an obsession. But, since the dawn of R29, we've been on a serious hunt for the next Rodarte/Alex Wang/Prabal, sussing out each class of new designers for the Next Big Thing. Because nothing excites us more than the cycle of discovery: an incredible debut lookbook, the post-FW critical fawning, the first well-placed editorial, and then, the very fashionable frenzy.
So, we went ahead and made our predictions for the class of 2012. Some of these names you've heard before, and some are just (as in, moments ago) entering into the American style consciousness, but all have had a breakthrough year. From truly head-turning Fashion Week presentations to becoming the It Girl uniform to scoring major style accolades, each of these ten designers is changing the game and entirely worthy of the Next Big Thing title. So, in the words of the late-great Biggie Smalls, "If you don't know, now you know."