MSGM Employs A Pinterest POV For Its Mix-And-Match Spring Collection

Give it two or three years, and we bet that you'll be looking back into the R29 archives, stumble across this article, and say, "Hey — remember when MSGM was still an up-and-coming brand and hadn't yet taken over the entire fashion industry?" Well, future us — remember that we predicted its world domination in 2012.
MSGM has been impressing the bejesus out of us for the last couple seasons, and its spring '13 collection set the bar even higher. For the latest line, MSGM incorporated a mix of Santa Fe patterns, Maasai tribal embroidery, and a Pinterest — yes, Pinterest — POV toward amalgamation, collecting, and presentation for a collection that's probably the most elegant form of mixing and matching possible. This collection is stellar and opens the door for more examples of its hodgepodge, urban-magpie aesthetic that we predict will only get more interesting in future collections. (We didn't even use our crystal balls!)
Photo: Courtesy of MSGM

More from Events