L'Oréal Elnett Hairspray: If there were an official MVP of the hair product world (and of NYFW), this golden can would be it. Light as air yet strong as steel, this hairspray is a stylist favorite, known for creating most of the gorgeous looks you see sailing down the runways and in magazine portfolios.
And just in time for the spring '13 shows, L'Oréal is producing a web series entitled "Hairspray Confessions" that features fashion heavy-hitters spilling about everything from their beauty routine to what it's really like backstage at the tents. First up: the gorgeous Coco Rocha, who primps for a night out (check out her pin curl skills!) while chatting about everything from growing up as an Irish step dancer in Canada to working with iconic photographer Steven Meisel. Juicy tidbit: According to Rocha, Elnett is so beloved by hairstylists that even those under contracts with other brands will cover the gold cans with paper so they can use the stuff backstage on the sly. Sneaky, eh?
Stay tuned for the next four videos, which will be released weekly into September. Next up in the confession booth (er, vanity): Carmen Carrera (of RuPaul's Drag Race!) on August 29, followed by fashion icon Iris Apfel (Love. Her.) on September 5. The brand also hints there will be some surprise guests to look forward to later on in the month, so we'll definitely be tuning in to see which other fabulous faces drop by.