Like many nail fanatics, we worship at the altar of Jin Soon Choi. The nail guru is a fixture backstage at Fashion Week and is the polish whisperer to many a designer, model, and editor. She's also got two fabulous nail spas in NYC and countless high-fashion editorials and ad campaigns to her name. And while she's collaborated with established brands like MAC and Sally Hansen to dream up limited-edition shades, somehow, inexplicably, she's never produced her own line.
Until now, that is. Choi just launched an eponymous collection and it's everything we could have hoped for. The line is divided into two categories: The Quintessential and A La Mode. The Quintessential features classic shades of reds, pinks, and nudes and will be a permanent part of the line. A La Mode showcases more trend-based shades that will rotate seasonally. In keeping with her high-fashion background, Choi had some of her model pals — Coco Rocha, Caroline Trentini, Karlie Kloss, Hyoni Kang, Jamie Bochert, and Guinevere Van Seenus — name the trend hues.
The line also contains a fast-drying topcoat and a strengthening basecoat infused with biotin, diamond particles, amino acids, and the sea algae-derived PhycoCoral complex. Each polish is 5-free and contains high-tech polymers and resins to give the polishes the super-glossy finish Choi prefers on her manis.
We, for one, can't wait to see the hues that Choi's deliciously delightful imagination will be dreaming up, season after season. After waiting so long, we're stoked that we've finally got the chance to get our hands on her creations, and that others will now be clued-in to what all the beauty glitteratti already knew: Nobody does nails quote like Jin Soon.
Click through to check out all the shades, then tell us: Which one will you be sporting on your digits this fall?
Photo: Courtesy of JinSoon