10 Colorful Buys We're Obsessing At... American Apparel

If provocative ad campaigns, assless bodysuits, and miles of gold lamé are the first things that leap to mind when you think of American Apparel, it’s time to reconsider. American Apparel has been nailing an easy-going, '80s-inspired flavor of chic lately that’s way more “downtown girl does the Hamptons” than “Solid Gold pole dancer.”
Its covetable basics are bold, bright, and on-trend without trying too hard. Best of all, they have a look for every occasion, from bar-hopping in Bushwick to counting down the hours in a cubicle (office-appropriate AA, really!).
Also, it's worth mentioning that American Apparel also happens to have more then just clothing. Check out its curated selection of beach reads (oh yes, those ARE back issues of The Gentlewoman!), vintage eyewear, and salon-worthy hair care to tame humidity-crazed hair. And, yes, Mason Pearson is on our wish list, in case anyone asks.
If you’re craving a wallet-friendly summer-wardrobe update, check out American Apparel. Click through for 10 totally lust-worthy finds that’ll make you forget all about neon spandex and crotch shots from the AARP set.
Photo: Via American Apparel

More from Shopping

Watch

R29 Original Series

Watch Now
Documentary
Five love stories behind diverse, multicultural marriages.
Watch Now
Lifestyle
Life experiments, 5 days at a time.
Watch Now
Fashion
The style of subculture.
Watch Now
Beauty
Viral trends, tried and tested.
Watch Now
Documentary
From vibrators to lipstick, learn how your favorite products are made.
Watch Now
Documentary
Extraordinary, one-of-a-kind individuals
Watch Now
Documentary
The latest stories to watch.
Watch Now
Lifestyle
Inside the homes of millennial women — & what they paid for them
Watch Now
Comedy
Let's talk about sex, baby.
Watch Now
Documentary
Female artisans around the world
Watch Now
Politics
Made by and for smart, opinionated women.
Watch Now
Film
We helped 12 female directors claim their power.