Best New Sephora Beauty & Makeup February 2020

Skip navigation!

Begin Slideshow

It's hard to get excited about beauty products in the dreary days of mid-February. The rich ruby lipsticks and sparkly holiday palettes have officially been wiped from the clearance bin, and we still have a few weeks before spring pastel eyeliners and neon festival makeup hit shelves.

But look closely among the New At Sephora section, and you'll actually find several hidden gems that just quietly hit the retailer. Among the launches we're eyeing, there's an Instagram-approved cleanser from Summer Fridays, a budget-friendly serum from The Ordinary, and a crystal-infused nail polish duo to maintain clear energy through the decade's first Mercury retrograde. We rounded up the 16 best new Sephora launches, ahead.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. All product details reflect the price and availability at the time of publication. If you buy something we link to on our site, Refinery29 may earn commission.

More from Beauty

8 Vitamin C Serums Experts Actually Use, From $15

We’ve Reached Peak Lip Oil — These Are The Three I Actually...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. I’m not sure exactly

by Karina Hoshikawa

Glossier Just Launched An SPF 50 Version Of Its Editor-Favorite S...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. You don’t have to convinc

by Karina Hoshikawa

I Thought Body Care Was Pointless, Until I Found This $14 Lotion

Up until recently, there are many things I’d rather have done than moisturize my body from top to toe. Take out the trash? No problem. Empty and re-stack

by Jacqueline Kilikita

These 11 Perfumes Are About To Blow Up On TikTok, According To Ex...

I Tried Everything From Saie Beauty & Here’s What’s Worth T...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. Over the last few years, ma

by Esther Newman

Why Everyone’s Asking For “Cowgirl Copper” Hair Ahead Of Summer

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. For weeks now, Doja CatR

by Megan Decker

5 Hairdressers On The Exact Moment They Broke Up With A Client

Hairdressers are sacred. When you find a good one, you tend to stick to them like glue. For the longest time after I moved to London, I would travel back t

by Humeara Mohamed

What R29 Shopping Editors Are Buying From Sephora’s Spring ...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. This is not a drill: Sephor

by Karina Hoshikawa

The 7 Best Deals To Shop From Topicals Skincare’s Sephora Sale

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. Super Sale Alert: Topicals

Yes, It’s Possible To Have Relaxed Hair That’s Strong — I’m Proof

I couldn’t tell you what my natural hair looks like, even if I tried (I imagine it would be coily and tight, coarse and thick). And I couldn’t tell you

by Sandy Pierre

Gwen Stefani On Blush, Gardening, & Making Makeup Less Intimidating

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. When Gwen Stefani debuted G

by Karina Hoshikawa

R29 Original Series