At Pier 36 in New York on Wednesday, the local fashion crowd and a convoy of influencers and celebrities gathered to watch the retailer's latest designer collaboration make its debut. MOSCHINO [tv] H&M, it's called (or H&MOSCHINO, for short) — and it's Scott's most theatrical, and probably most lucrative, project yet. The set, which featured a street-scene staircase reminiscent of an old Broadway musical, didn't hold back either: There were jumbotrons (for Campbell to use as a mirror to check herself out in, of course), flickering, blinding lights, and a Diplo-spun afterparty to boot.
"The MOSCHINO [tv] H&M collection is a gift to my fans," Scott said via press release. "I wanted to give them the most MOSCHINO collection ever. I tried to include all the ingredients you would expect from one of my shows — cartoon couture mixed with a street wear vibe doused with hip hop worthy amounts of bling bling to create a totally MOSCHINO look." He definitely pulled that off, though there was no doubt he would. The result may have been a lot to take in, but if you zoomed in, there were a few takeaways that will ensure the collection flies off shelves and gets resold on eBay at embarrassing resale prices. For now, the MOSCHINO [tv] H&M collection won't break the bank, with prices ranging from $25 to $300.
As mentioned, the show was as star-studded as a fashion show-cum-circus gets. Just about every model whose presence on Instagram is much larger than their industry-wide reach was suited up and ready to walk, and there were influencers abound. That kind of Hollywood factor makes the collection a little less New York than Scott may have intended, but how else would we be convinced that wearing a one-piece swimsuit with heels in November is a better option than, well, not? We digress. Accessories were a key element to the show, with boots draped in MOSCHINO garlands, life-size CD-ROM earrings, MOSCHINO padlock purses, extravagant gold chain necklaces, and (so much) more. And proud mama Yolanda Hadid was there, too!