Best Makeup On Amazon 2020: Top Brands To Buy Online

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Amazon is not your traditional beauty boutique. You can't swatch a lipstick (or 15) on your wrist, nor can you score a freebie on your birthday. And yet, Amazon has become one of the top cosmetics retailers — especially during Prime Day, where the beauty discounts are too good to pass up.

Fast shipping and killer sales likely have something to do with the fact that, as of last year, the digital powerhouse reportedly controlled a whopping 36% of the U.S. cosmetics market, according to Bloomberg.

With mass market favorites like Covergirl sitting alongside viral hits (not to mention prestige brands like Stila), it's a drugstore-meets-department store-meets local beauty boutique that's hard to beat.

Just in time for Prime Day 2020 (October 13th and 14th), we're giving you a preview our favorite beauty brands you can shop on the site, including ones that will be marked down for the major shopping holiday.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

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