Well, it sure seems like people are really excited for Charlotte Tilbury's latest drop. According to the brand, the British makeup artist and beauty mogul's forthcoming skin-care launch, the Magic Serum Crystal Elixir, has racked up a waitlist of over 8,000 people ahead of the 16th April launch date.
Infused with potent ingredients like vitamin C, peptides, hyaluronic acid, and a proprietary "Magic 8" complex (the same stuff in the best-selling Charlotte Tilbury Magic Cream), the serum claims to be an all-in-one skin treatment to address signs of ageing and dullness for a visibly radiant, renewed complexion.
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While the ingredients seem like something out of an extremely posh night-time routine, it should come as little surprise that the supercharged serum wears just as well in the morning to give skin a glowy boost before applying makeup. The texture is milky and lightweight, and absorbs quickly into skin with a barely perceptible hint of shimmer.
At £60 for a 1 oz bottle, Magic Serum is pricy. That said, the formula works: Skin is softer, plump, hydrated and fine lines are visibly finer. Is it magic? We can't say for sure just yet, but with a waitlist like that, Charlotte Tilbury fans clearly have very high hopes.