Get Schooled: The Stories Behind Designer Names

  1. Begin Slideshow
    Opener_v2

    827

    SHARES

    0 comments
    See All Slides

    You may be able to recall every single Proenza Schouler collection since its first bustier-filled '03 line, but when it comes to its name, do you know where the "Proenza" in Proenza Schouler comes from? What about Band of Outsiders? Suno?

    Unlike no-duh traditional designer labels like Louis Vuitton and Chanel, many modern-day designers (especially Americans) have names that are a little more inspired. Ahead, we've broken it down for you and revealed how the brands you love got their names, from one designer with an obsession with Godard films to others who — as most good things typically do — got it from their mamas.

    Designed by

    Begin Slideshow

MORE SLIDESHOWS


Shopping

The Under-The-Radar Collab About To Sell Out

We haven’t met a designer collaboration we didn’t like. So, ever since we first glimpsed Aldo Rise’s partnership with London-based Ostwald Helgason last Fashion Week, we’ve been eagerly awaiting the moment we can finally get our mits on the goods from the duo’s dive into the handbag-and-footwear realm. Well, the read


Shopping

Why We Love Proud Mary (Hint: Textiles, Not Tina)

We’ll never stop shopping at our favorite big-box stores. But, sometimes, it’s those smaller, hidden gems that feel infinitely more special. Combine that under-the-radar quality with an ethically sustainable business, and you have South Carolina-based Proud Mary — an e-boutique that works exclusively with artisans read