Sister, Sister: The Creative Duo Behind Odalisque Magazine



One of my favorite things about running The Formula is chatting with creative babes about their beauty inspiration. I sat down with the ultimate Swedish sister duo behind the cool digital glossy Odalisque Magazine. Sandra Myhrberg dreamed up the site and is now the editor-in-chief and creative director with her younger sis, Michaela, as her right hand (wo)man. See what this crazy inspiring duo says about their enterprise and their must-have beauty products.

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How did you start Odalisque?
S: “Having a magazine has always been something I wanted to do. It’s a lot easier to start one today than it was 10 years ago. After living abroad, I wanted to create the platform in Sweden that I felt was missing. My sister suggested that we should start it together, which was the main catalyst. And another thing that made the site possible is my husband who's a rock star programmer.”

What’s it like working full-time with your sister?
S: “I love working with my sister! It’s a really non-competitive relationship. We have a similar aesthetic, which makes thing really easy. We inspire and motivate each other; it’s such a pleasure.”
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What is your beauty routine?
S: “I’m a busy mother of two, so I have a quick routine. I use the Dermalogica Chroma White TRx range and always wear a high SPF. Currently, I’m into Elizabeth Arden’s Prevage line. I take collagen pills to reduce any wrinkles. I don’t wear heavy makeup during the day but go for the basics like foundation and mascara. I like to keep my hair natural and let it air-dry or pull it up into a high ponytail.”

Who are your beauty influences?
M: “Claire Danes in Romeo and Juliet. I like the '90s approach to style because it's all 'wrong' but somehow still looks together. You're really supposed to abandon all the rules and disregard what you know about coordinating outfits. Growing up, Sandra was my biggest role model — she used to wear her hair in small knots, like Björk and Gwen Stefani.”

What is your beauty routine?
M: “During the day I wear Lancôme Hypnose Mascara. I've tried hundreds of different brands but I always go back to Hypnose — it’s the best. I throw on some Nars Blush in Orgasm and that's about it. If I'm in the mood I might do a thick liner but I don’t go for a strong eye every day. I also love a bushy brow, so I try not to pluck them — skinny eyebrows are my worst nightmare. I also dye them dark black so that they stand out against my light eyes. I only wash my face at night and clean off my makeup with hot water and an organic cleanser from Origins. Afterwards I use Verso Super Facial Serum, but I tend to switch up my products often.”

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