There are countless reasons to love beauty superstores: the testers, the samples, the reward programs, and the immediate access to dozens of your favorite brands, just to name a few. It's easy to fall back on your local Sephora or Ulta as your one-stop-shop for all things beauty, but it turns out, brands have been quietly giving us a reason to lust for more.
We're talking exclusive products from major brands that you won't find at your local cosmetics emporium. In fact, you won't find these babies anywhere but the brand's online sites or brick-and-mortar stores. Think: new lipstick shades, gorg highlighters, and vibrant multiples we've never laid eyes on...until now.