You always want what you can’t have — especially when it comes to beauty products. That’s why we’re getting the inside scoop from your favorite retailers on what’s selling out right now, how to sign up for waitlists, and where to go to find the next best thing. Because if everyone’s buying it, you know it’s got to be good.
When Jenner first launched her line of liquid lipsticks and matching lipliners last year, the entire stock of product sold out immediately, and dozens began to
resurface on eBay for more than 10 times their original price. The online explosion occurred once again when Jenner dropped her trio of glosses — they retail for $15 each on her website.
We're not at all surprised by the popularity of Jenner's cosmetics debut, not only because of her star power but also because of the
quality of the products. The Lip Kit shades are trendy but wearable, and the formula is opaque and long-lasting.
Unfortunately, many of Jenner's shades are out of stock, but you can follow
Kylie Cosmetics' Instagram account to keep tabs on the supply (or hop on her app for first dibs on restock information). If you simply cannot wait to start sporting the hues, however, we've gathered a few alternatives that could pass for the real deal. Check 'em out, ahead.
If You Like Head Over Heels...
Layer on this liquid lip for a thick velvet finish — or dab it out to master
the blotted trend
Liquid Lip Velvet in Bright Plum, $34, available at
If You Like Cherry Pie Gloss...
Not only is the color pretty spot-on, this glossy take also extremely hydrating. We bet you've never worn anything this hot...
Make Up For Ever
Artist Plexi-Gloss Lip Gloss in Orange Red, $20, available at
Make Up For Ever
If You Like Grape Soda...
We have to hand it to Kylie: Her Grape Soda Velvet Lip Kit is as unique as it sounds. But we think we found an alternative that might not be spot-on, but certainly has the same
undertones we're digging lately.
Kat Von D
Everlasting Liquid Lipstick in Dagger, $20, available at
If you avoid matte finishes because of how parched your lips look after a few hours, this formula will change your mind. It's comfortable, lightweight, and sweeps on intense pigment in just a few swipes.
Liquid Matte Lipstick in Medusa, $20, available at
Jenner's Mary Jo K, which she
named after her grandmother
, is a classic bright red that really rounds out the collection (everyone needs a go-to red lippie, right?). Sephora's Cream Lip Stain in Always Red is a near perfect match for Jenner's hue. Plus, the formula stays opaque and even (read: not patchy) all day. For super-clean lines, we suggest lining your lips with Gwen Stefani's
classic red lipliner from Urban Decay
) before applying the liquid lipstick over top.
Cream Lip Stain in Always Red, $14, available at
Kat Von D's line of liquid lipsticks is pretty top-notch, and her shade Vampira is almost a dead-ringer for Leo. Both are ruddy burgundies, which is our favorite winter shade.
Kat Von D
Everlasting Liquid Lipstick, $20, available at
This sultry fuchsia is rich enough for winter, but bright enough to stand out in the summer. Plus, the finish looks matte, but never feels like it.
Melted Matte Liquified Long Wear Matte Lipstick, $21, available at
Kat Von D's Berlin is a similar warm pink that instantly brightens just about every complexion.
Kat Von D
Everlasting Liquid Lipstick in Berlin, $20, available at
Turns out Jenner's rusty-copper lipstick Reign has a doppelgänger (with a similar name): Coloured Raine's Lip Lacquer in Fame.
Lip Lacquer in Fame, $17, available at
Milani's new collection of metallic liquid lipsticks (which launches May 1) boasts a host of colors that could pass as Jenner hues. This one in particular, Chromatic Addict, is a gorgeous true gold that's extremely similar to King K.
Amore Mattalics Lip Crème in Chromatic Addict, $8.99, available on May 1 at
Rimmel's Show Off Lip Lacquers have the color payoff of liquid lipstick, but the smooth, shiny finish of gloss. This shade, Nude Eclipse, is extremely similar to Jenner's warm, nude offering So Cute.
Show Off Lip Lacquer in Nude Eclipse, $4.99, available at
Fun fact: Jenner said that she created Kourt K due to popular demand after her millions of fans begged for a deep purple hue. If you didn't manage to score a tube of your own, this deep, purple-leaning plum is a dead ringer for the original and has a silky matte finish to match.
Make Up For Ever
Artist Liquid Matte Lipstick, $20, available at
We're used to seeing Jenner sporting deep brown and nude shades, so when she launched 22 (a vibrant burnt orange) last month, we were happily surprised. For those of you looking to don a similar hue, Ofra's Long Lasting Liquid Lipstick in Surfers Paradise is a near perfect match for Jenner's own lipstick.
Long Lasting Liquid Lipstick in Surfers Paradise, $19.90, available at
Anastasia Soare, founder of Anastasia Beverly Hills, has already conquered the brow and contouring worlds, so it's only natural that she set her sights on lipsticks. The brand's Pure Hollywood liquid lipstick is a dead ringer for Jenner's lipstick in Candy K (a tawny pink) — and the finish is just as opaque and matte. Looking for a lipliner to match? Try
Sephora's Lip Liner To Go
in Pink Beige.
Anastasia Beverly Hills
Liquid Lipstick in Pure Hollywood, $20, available at
Kylie Jenner herself is a fan of
Colourpop's liquid lipsticks
. The brand has a range of shades that fall in line with Jenner's aesthetic — and this one in particular is nearly identical to Dolce K. Layer it over a lipliner (like
Nyx Cosmetic's Waterproof Color Lip Liner
in Sugar Glass) for a budge-proof, brown-toned neutral that complements just about any makeup look.
Ultra Matte Lip in Beeper, $6, available at
If You Like True Brown K...
Jenner don brown lipstick
on countless occasions, we were very excited to see that she created a chocolate shade of her own. Dose Of Color's Chocolate Wasted liquid lipstick provides a similar effect: deep, chocolatey color and a super-matte finish that doesn't crack or flake off after a few hours of wear. Pair this with
Make Up For Ever's Aqua Lip
in Chocolate Brown, and you'll be ready to rock this '90s trend far into 2016.
Dose Of Colors
Chocolate Wasted Liquid Lipstick, $18, available at
Dose Of Colors
Fans noted that Jenner's Brown Sugar kit — marketed as "the perfect nude for darker skin tones" — was a little light for most chocolate-hued beauty lovers. But Nars' new liquid lippie, which is a few shades deeper, hits it right on the head.
Powermatte Lip Pigment in Done It Again, $26, available July 6 at
This shade was the first of Jenner's
to be announced to the public. Jenner held a contest on her Kylie Cosmetics Instagram account
asking fans to help her
name the lipstick. Sadly, the names we threw into the hat — "Mmm k" and "K" — were not chosen, and Jenner ultimately chose "Posie K" (which we will admit is pretty fitting). Nyx Cosmetic's Soft Matte Lip Cream in Prague is a comparable (albeit
brighter) shade, as is
Charlotte Tilbury's Lip Cheat
in Crazy In Love.
Soft Matte Lip Cream in Prague, $5.99, available at
Although Maybelline's liquid lipsticks aren't quite as matte as Jenner's, this shade, Nude Thrill, paired with
Tarte's Tarteist Lip Crayon
in Boho creates a creamy, pinky-nude combination that's perfect for daily wear.
Vivid Matte Liquid in Nude Thrill, $6.39, available at
If You Like Dirty Peach...
We have to hand it to Kylie, her peach-toned kit was so unique, it was hard to find an alternative that truly matches. The closest thing to it: Buxom's Full-On Lip Cream. While the finish is more satin than matte, the color is spot-on, and just as pretty for summer.
Full-On Lip Cream in Bellini, $20, available at
If You Like Cupcake Gloss...
Laura Mercier's high-shine and long-lasting gloss is a great Kylie Birthday Collection gloss alternative. This light pink tone is a bit more sheer than Kylie's, but with a few coats, you could fool anyone.
Lip Glacé in Bare Baby $26, available at
It doesn't look like it in the tube, but Gerard Cosmetics' lipstick in Madison Ave is the next best thing. The comfortable liquid lipstick is a near carbon copy for Kylie's peachy hue.
Hydra-Matte Liquid Lipstick in Madison Ave.,
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