The Hair Products Latinas Are Buying Now

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Photographed by Natalia Mantini.

For the Latinx community, hair is everything. From a young age, we're taught to take care of our strands by deep conditioning once a week and wrapping our hair in a tubi to make our blowouts last longer. Today, it's that same love for hair that's inspired some of Hollywood's most talented pros to join the industry. Plus, it's what's made the Latinx community a spending powerhouse in the product category.

We take pride in knowing a thing or two when it comes to picking the right products for our pelo, so for a glimpse into that expertise, we asked R29 Latinas to share the products they're loving right now. You'll want to open up your Notes app for this roundup of Latina-approved hair buys, because the picks are good. Keep clicking for more.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

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