Breast cancer awareness is so much more than pink ribbons, painted bras, and feather boas. Whether you've personally fought cancer or know someone who has, it's important to recognize how vital it is to use one's voice to help educate others and work towards a cure. We partnered with Novartis on its Kiss This 4 MBC (metastatic breast cancer) initiative to shed some much-needed light on individuals like Susan Rahn, cofounder of The Underbelly cancer support organization, who are living with stage 4 MBC and sharing their unique stories with others.
Unlike less advanced stages, MBC is breast cancer that has spread to other areas in the body — and according to a 2014 study, it will affect nearly 30% of all breast cancer patients. Watch above as Rahn shares some insight into her life since diagnosis — plus the importance of showing people diagnosed with MBC that they're not alone.
Help raise much-needed visibility and research funds for people living with MBC by sharing why you #KissThis4MBC on social media. For each post publicly shared with the hashtag, Novartis will donate $15 to MBC research, up to $200,000.