Oat Milk Is Beauty’s Newest Secret-Ingredient Star

Oat milk: For some coffee snobs, it's the only milk that exists — and for the rest of us, it's a special treat worthy of the extra 80 cents at our local café. The trendiest of all the dairy alternatives is so popular, in fact, that it's now infiltrating the ranks of our favorite beauty products, touching everything from hair to skin-care formulas with its nourishing embrace.

We already swear by colloidal oatmeal as an incredible cure-all for soothing eczema or irritated skin — and, as it not-so-surprisingly turns out, oat milk has similar calming benefits that any sapped complexions can and will readily drink up. Ahead, find some of the coolest new beauty launches (plus a few sleeper hits) that feature this new secret-ingredient star. From hidden drugstore gems to more luxe splurges, scroll forth into the nine oat milk-infused goods that (we're calling it) are about to go viral.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

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Briogeo Aloe + Oat Milk Ultra Soothing Conditioner


Briogeo's new extra-gentle hair range is centered on aloe and oat milk, two soothing ingredients that help promote healthy, happy hair and scalp.
Briogeo aloe + oat milk ultra soothing conditioner, $26.00 Buy

Aveeno Hydrating Oat Milk Leave-In Milk Hair Treatment


Aveeno's hero ingredient is soothing colloidal oatmeal, so it should come as no surprise that they've infused a milked version into a range of hair products, including this ultra-nourishing leave-in.
Aveeno Hydrating Oat Milk Leave-In Milk Hair Treatment, $8.33 Buy

Milk Makeup Vegan Milk Moisturizer


Surf the milky way with this moisturizer, which features leche three ways: argan, fig, and oat milks hydrate while olive-derived squalane locks everything in for long-lasting results.
Milk Makeup Vegan Milk Moisturizer, $38.00 Buy

Sweet Chef Oat Milk Latte Cleanser


If you haven't already tried Glow Recipe's sister brand, Sweet Chef, this café-inspired gel-to-foam cleanser is a great place to start. While it sadly won't wake you up in the morning, the sulfate-free formula does work wonders to hydrate and soothe with a powerful blend of oat milk and hyaluronic acid.
Sweet Chef Oat Milk Latte Cleanser, $13.00 Buy

Pixi Milky Tonic


You would never guess that this hydrating toner came from the drugstore — that's how good it is. Sensitive skin types will be all over the gentle ingredients like jojoba milk, oat extract, and green tea.
Pixi Milky Tonic, $15.00 Buy
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Klorane Dry Shampoo with Oat Milk


This French pharmacie classic won't leave your roots powdery and cakey, like other dry shampoos. Instead, this gentle formula is perfect for a mild refresh with a touchably soft texture.
Klorane Dry Shampoo with Oat Milk, $20.00 Buy

Naturopathica Oat Cleansing Facial Polish


Yes, it's pricey — but we'll let the near-perfect rating do all the talking. According to one especially savvy reviewer, this exfoliating cleanser "has people complimenting my skin over zoom."
Naturopathica Oat Cleansing Facial Polish, $62.00 $46.50 Buy

Caudalie Gentle Cleansing Milk


Kindly but swiftly whisk away dirt, makeup, and oil with this milk cleanser infused with sweet almond oils and oat extract.
Caudalie Gentle Cleansing Milk, $28.00 Buy

Paula's Choice Hydrating Gel-To-Cream Cleanser


Oat amino acids are the shining star of this Paula's Choice face wash, which hydrates and strengthens your skin barrier.
Paula's Choice Hydrating Gel-to-Cream Cleanser, $18.00 Buy
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