8 Beauty Buys That Support Pride In A Meaningful Way

The whole world gets a little more colorful when Pride Month rolls around — and that applies to the beauty department, too. Brands use the Pride flag's vibrant rainbow pattern to outfit products in support of the LGBTQ+ community each year, but real allyship goes beyond a change in packaging: It requires companies to put their money where it counts, which is back into organizations that aid and uplift the community.

This year's batch of products that give back is particularly cute, and includes CBD-infused glitter bath bombs for a self-care soak, rainbow-printed face masks, and colorful lashes for when you're feeling fancy. Ahead, we rounded up some of our favorite buys that are just one way to celebrate and show your support during Pride Month.


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Kush Queen Pride Glitter Relax 100mg CBD Bath Bomb: Full-Spectrum

Kush Queen kicked off Pride Month by donating $25,000 to Asylum Connect, a non-profit that actively provides support and refuge for the LGBTQ+ community. The brand is also donating $5 per sale from its new glitter-infused bath bomb to BYP100, a Black youth activist organization. You'll soak happily knowing that your bath time is helping promote real change.
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The Crème Shop Rainbow Face Mask Printed with Rainbow Hearts

For skin that could use a little pick-me-up, snag these face masks soaked in vitamin C and papaya extract and decorated with multicolored hearts. The formula will soothe and brighten your skin, while the artwork makes for a cute selfie opp. The Crème Shop will also be donating 100% of proceeds from this mask to the Los Angeles LGBT Center — even more reason to stock up.
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Algenist Genius Liquid Collagen Lip

Algenist updated its fan-favorite vegan lip treatment to feature a rainbow ombré box to celebrate Pride. Additionally, the brand will be supporting various organizations including The Marsha P. Johnson Institute and LGBTQ+ Freedom Fund.
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Glamnetic Power Lash

Glamnetic makes wearing your pride easy this year with its new Power Lash set, with 30% of all proceeds donated to the Los Angeles LGBT Center. You don't have to be a pro to wear the rainbow lashes, either: The magnetic band works with the brand's magnetic liner, so if you can line your lashes, you can rock these. 
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RIKI Cutie Pride 2020

This month, Riki Loves Riki teamed up with The Trevor Project for a new Pride collection. The brand will be donating 40% of sales from the rainbow-colored lineup to the foundation, which focuses resources on Black LGBTQ youth. We recommend the rainbow-printed Cutie mirror, which can fit in your pocket or purse to light up your selfies wherever you go.
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HipDot x Meatball Diamond Diva Eyeshadow Palette

HipDot partnered with drag queen and RuPaul's Drag Race alum Meatball to create its new Diamond Diva eyeshadow palette. The palette benefits the LGBTQ Freedom Fund and features 15 pans of bold colors and fun textures like silky glitters, vibrant mattes, and pigmented pastels.
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Bliss Makeup Melt Wipes

Wipe off your pride makeup with these Bliss wipes, which not only benefit your skin thanks to chamomile, cucumber, and aloe, but also benefit The Trevor Project. Bliss will be donating 100% of net proceeds from its Makeup Melt Wipes to the organization so that you can cleanse for a real cause.
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Marc Jacobs Beauty Enamored (with Pride)

Marc Jacobs Beauty created six new shades of its bestselling Enamored Lip Lacquer, including this rose-gold gloss with reflective pink glitter, to give lips an alluring sheen without feeling sticky. Each gloss is available in limited-edition rainbow packaging, and proceeds from the tubes will be donated to SAGE, an organization dedicated to providing support to older members of the LGBT community.
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