22 Indie Sales To Make Black Friday Shopping Feel A Little Less Chaotic

For the majority of people who don’t spend all of their free time shopping online, Black Friday can be more than a little bit daunting. Even for those who do, the chaos that ensues on the Friday after Thanksgiving — and nowadays, for weeks before and after — can be a lot to handle. Servers crash from the sheer number of users on any given major retailer's website. Sought-after items sell out within minutes of sales going live. But even with all that chaos to navigate, we always find ourselves coming back for more come Black Friday sale time. 

Since we wouldn’t dare miss out on the biggest sale event of the year, we decided instead to try to do things a little differently this time around. Starting as early as today, dozens of indie boutiques and under-the-radar e-tailers are slashing their prices in preparation for Black Friday weekend. And while your order might not ship before the second serving of turkey, buying from a small business during the weekend's sales will likely get you a better deal — and a feel-good one at that. Even better, by shopping small, you save yourself from having to sort through 1,000+ pages just to find one piece worth clicking on. 

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So to offer you a helping hand — and encourage you to shop small — this Black Friday weekend, we've rounded up all the best indie sales happening post-Thanksgiving dinner in the slideshow ahead.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

Abacaxi
Dates: 11/30 - 12/2
Sale: 20% off sitewide
Promo Code: BANANAS
Abacaxi Earth Balloon Sleeve Hoodie$200.00 $160.00 Buy
Alfeya Valrina
Dates: 11/29 - 12/2
Sale: 30% off sitewide
Promo Code: BLACKFRIDAY19
Alfeya Valrina Joe Joe Bag$275.00 $192.50 Buy
Apiece Apart
Dates: 11/25 - 12/1
Sale: 20% off sitewide; Up to 50% off sale items
Promo Code: WITHTHANKS
Apiece Apart Meru Jumpsuit$395.00 $316.00 Buy
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Bagatiba
Dates: 11/29 - 12/2
Sale: 40% off entire order
Promo Code: BCFM40
Bagatiba Onia Necklace$220.00 $132.00 Buy
Basic Swim
Dates: 11/29 - 12/2
Sale: 40% off entire order
Promo Code: BCFM40
Basic Swim Dot Set$100.00 $60.00 Buy
Cara Cara
Dates:
11/28 - 12/3
Sale: 20% off sitewide
Promo Code: None (discount applied in cart)
Rachel Antonoff Jackie Ribbed Polo Midi Dress$268.00 $108.00 Buy
Decade Studio
Dates: 11/29 - 12/2
Sale: 20% off storewide
Promo Code: None
Decade Studio Pamela Jeans$183.00 $146.40 Buy
Etsy
Dates: 11/26 - 12/3
Sale: Up to 60% on select items
Promo Code: None
Linen City Linen Maxi Dress$128.84 $90.19 Buy
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Garmentory
Dates: 11/29
Sale: Up to 70% off sitewide; First 150 customers who spend $500 will receive a Garmentory x Klaede handkerchief
Promo Code: None
Maryam Nassir Zadeh Romeo Mule$627.00 $376.00 Buy
Grammar
Dates: 11/30 - 12/7
Sale: Buy one, get one 50% off
Promo Code: None
Grammar The Adjective Tunic$285.00 Buy
IMAGO-A
Dates: 11/28 - 12/2
Sale: 25% off site-wide
Promo Code: THANKS2019 
IMAGO-A Nº44 Lucite Buckle Mini$315.00 $236.25 Buy
Jeu Illimité
Dates: 11/29 - 12/2
Sale: 40% off entire order
Promo Code: BCFM40
Jeu Illimité Classic High-Waisted Blue Denim$220.00 $132.00 Buy
KkCo
Dates: 11/29 - 12/1
Sale: 25% off sitewide; All profits go to Green Peace
Promo Code: None
KKCo Morel Shirt$185.00 $138.75 Buy
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Little High Little Low
Dates: 11/29-12/3
Sale: 25% off sitewide
Promo Code: LHLL25
Little High Little Low Nevermind Crew$168.00 $126.00 Buy
Mr. Larkin
Dates: 11/28 - 12/2
Sale: 20% off select items
Promo Code: THANKFUL20
Mr. Larkin May Dress$460.00 $368.00 Buy
Sleeper
Dates: 11/26 - 12/2
Sale: 30% OFF on all black items; Up to 50% off select items
Promo Code: None
Sleeper Party Pajama Set with Feathers$320.00 $224.00 Buy
Solid & Striped
Dates: 11/29 - 12/2
Sale: 25% off sitewide
Promo Code: BFCM25
Solid & Striped The Olympia Leopard$178.00 $133.50 Buy
Stature
Dates: 11/24 - 12/29
Sale: 20% off sitewide
Promo Code: GRATITUDE19
Loup Mona Jumpsuit (Petite Exclusive)$207.00 $165.60 Buy
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Staud
Dates: 11/28 - 12/2
Sale: 25% off sitewide
Promo Code: BFCM25
Staud Melanie Mule$350.00 $262.50 Buy
Veda
Dates: 11/28 - 12/2
Sale: 25% off all black leather & select V. for Veda collection items
Promo Code: BLACKLEATHERFRIDAY25
VEDA Soul Pant$478.00 $358.50 Buy
Wolf Circus
Dates: 11/26 - 12/2
Sale: 20% off sitewide
Promo Code: CYBER20
Wolf Circus Lola Bracelet$94.12 $75.30 Buy
Yan Yan
Dates: 11/25 - 12/26
Sale: 30% off on select styles
Promo Code: YANYAN
Yan Yan Holey Shrunken Cardigan$225.00 $157.50 Buy
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