Whole Foods' Huge Beauty Sale Kicks Off This Wednesday — Here's What You Need

Whole Foods has changed over the past couple of years — and for the better. After being purchased by Amazon in 2017, the natural-centric grocery store formerly known as Whole Paycheck has become much more wallet-friendly, with additional deals for Amazon Prime members.

Now, the market is proving its once-bougie reputation to be even more outdated with its upcoming Beauty Week event, a store-wide sale slated to run from Wednesday, March 27, to Tuesday, April 2. The deals are major: Prices on the store's entire stash of makeup, facial care, hair care, nail polish, perfume, and makeup brushes will be slashed by 25% during that time, plus an additional 10% off for Prime members. That means discounts on brands that rarely go on sale, like Dr. Hauschka, and those we can’t live without (Weleda all day, every day).


As if that weren't enough, there’s another perk in the works: Limited-edition handmade ikat Queen Alaffia makeup bags stuffed with about $100 in goodies are up for grabs for a mere twenty spot, while supplies last. Whole Paycheck? More like mere milk money. See nine ways to save, ahead.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

If you're trying to clean up your post-shower styling routine, Renpure's thickening leave-in spray is a great place to start. Formulated with biotin and collagen, plus an energizing blend of bergamot, apple, and jasmine, you'll get clean, fresh texture, without any residual stickiness.

Renpure Biotin + Collagen Thickening Leave-in-Spray, $7, available at Whole Foods Market.
If you get your hands on one of the limited-edition Whole Foods Beauty Bags, you'll be walking away with a fresh (albeit travel-sized) bottle of Thayers cucumber and witch hazel toner. And if you miss the boat on the beauty bags, you can still get any one of Thayers' skin-care products — like the classic hydrating toner, face mist, lip balm, or bar soap — on sale during Whole Foods Beauty Week.

Thayers Cucumber Witch Hazel with Aloe Vera, $9.00, available at Whole Foods Market.
On days when we don't feed our bodies enough veggies, serums like this one — loaded with skin-nourishing kale, spirulina, chlorella, and broccoli-seed oil — make us feel like we're at least doing something right.

Acure Brightening Glowing Serum, 13.00, available at Whole Foods Market.
It looks like a lip balm and has an ingredients list like a skin-care product (hello, adaptogenic maitake mushroom powder), but this stick actually delivers the glow-y payoff of a highlighter — all for the price of an oat-milk turmeric latte.

Cocokind Mai-Light Rosé Highlighter, $12.00, available at Whole Foods Market.
Sketched out by dyes, silicone, phthalates, sulfates, and talc just as much as you are by skin damage from UV rays? Give your complexion worry-free warmth with this award-winning bronzer.

W3ll People Bio Baked Bronzer Powder, $24.99, available at Whole Foods Market.
This mascara's packaging is unbearably cute, but what's inside packs a lot of substance, too — including a vegan brush and formula made with coconut oil and vitamin B to help nourish lashes.

Pacifica Beauty Stellar Gaze Length & Strength Mascara, $14.00, available at Whole Foods Market.
Pacifica Stellar Gaze Length & Strength Mascara Supernova$14.00 Buy
What's better than unwinding with a warm bath? Unwinding with a warm bath spiked with this salt block, made with Brazilian purple clay, lavender essential oil, and chamomile flowers. The scent isn't the only thing that will make you rest easy: Each purchase from the brand helps fund clean-water initiatives and small-scale soap shops in developing countries.

Pacha Soap Co. Sleep Salt Block, $6.00, available at Whole Foods Market.
Four powerful components — vitamin C, probiotics, rooibos, and hyaluronic acid — join forces in this affordable night cream to help fade dark spots, address fine lines, and hydrate, all while you sleep.

Derma E Vitamin C Intense Night Cream, $22.50, available at Whole Foods Market.
Fans love this gentle cleanser for its ability to leave skin feeling super soft and deeply clean with no dehydrating effect.

Weleda Gentle Cleansing Milk, $14.99, available at Whole Foods Market.
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