8 Beauty Brands Supporting Women Today

72 years ago in 1945, today's date became more than just the eighth day of the third month: It was officially designated as International Women's Day. We won the right to vote 25 years earlier and we've certainly come a long way in many respects, but the fight for equality is far from over. It's why we're wearing red, rocking pussy hats, opting out of paid and unpaid work (including domestic duties), and rallying in solidarity today. It's also why we're only giving our money to businesses run by women or minorities.

Shopping for makeup or shoes on a day during which women are on strike across the country can feel frivolous, we get it. But it can, in fact, send a strong message if you know where to go. Tons of badass beauty brands are promoting awareness and raising money for charities that support and empower women — and we tracked them down. Click through to check out all the beauty products you can feel good about buying. (Spoiler alert: Trump's fragrance isn't one of them.)


Every purchase you make of a full-size Tatcha skin product funds an entire day of school in partnership with Room To Read — no matter what day of the year it is. To celebrate this commitment to global women's education, Tatcha is launching limited-edition versions of its two most popular products — the Dewy Skin Mist ($50) and the Polished Classic Rice Enzyme Powder ($68) — as part of its One In A Million Collection. The gold maple leaves and cherry blossoms represented the unlimited potential of students in the Girls’ Education Program.

Tatcha Limited-Edition One In A Million Dewy Skin Mist, $50, available at Tatcha.
Desert Essence

Desert Essence is a partner of Because I Am A Girl — supported by Plan International USA — a program that helps millions of girls and their communities by providing education and hope for a thriving future. To show support, Desert Essence will donate 1% of gross wholesale sales from four products: Organic Coconut & Jojoba Oil, Organic Coconut, Jojoba & Pure Coffee Oil, Moringa and Jojoba & Rose Hip Oil.

Desert Essence Moringa, Jojoba, & Rose Hip Oil, $13.99, available at Desert Essence.
Theory x LOLA

Theory, a brand in support of future female groundbreakers, has teamed up with LOLA to create a dope box set of everyday essentials. The box is set at $50, which might seem steep, but the goodies inside justify it: a Tula Probiotic Purifying Cleanser, Rodin Olio Lusso Face Oil, and Goop Revitalizing Day Moisturizer are just three of the little luxuries. Even better than the goods is the fact that 100% of the sales go to Girls Who Code, a national nonprofit organization working to close the gender gap in technology.

Theory x LOLA Box Set, $50, available at Theory.

This year, the French brand launched its Solidarity Balm in partnership with the UN Women Fund for Gender Equality. With support of the L’Occitane Foundation, 100% of profits from the balm’s sales will finance non-governmental organization projects to promote women’s leadership across the globe. And the nourishing balm isn’t just benefiting women through its sales, but through its production process. as well. How? L’Occitane has enrolled 17,000 women to assist in harvesting and developing the brand’s entire Shea Butter range.

L'Occitane Shea Butter Violet Solidarity Balm, $6, available at L'Occitane.

For a limited time, Avon is selling the Empowerment Tote, a printed canvas bag for the Speak Out Against Domestic Violence campaign. For every $7 purchase, $1.50 will be donated to the Avon Foundation to fund programs to end violence against women. With the overwhelming statistics (one in three women will be a victim of domestic violence at some point in her life), it’s hard not to be inspired to show support.

Avon Empowerment Tote, $7, available at Avon.
Beautiful Rights

This under-the-radar brand is making a huge statement. Founded by makeup artist and product developer Kristen Therese Leonard, the collection’s intention is to empower, encourage, and make quality beauty products. To support female equality everywhere, Beautiful Rights is donating 20% (a nod to the gender wage gap) of its sales to organizations like Planned Parenthood, the ACLU, Emily’s List, Lambda Legal, and Legal Momentum. With lipsticks and glasses named Gloss Ceiling, Pantsuit Pink, and Politically Pout — which come in a set called Stronger Together — it doesn't get much better.

Beautiful Rights Strong Together Collection, $64, available at Beautiful Rights.
Bobbi Brown

Bobbi Brown’s Pretty Powerful Campaign is back and better than ever. Since 2010, the iconic brand has been partnering with different female-focused charities to promote women's empowerment all over the world. This year, Bobbi Brown has partnered with Kiva, a program that gives micro-loans to female entrepreneurs to start self-sustaining businesses in order to support their families. If you donate to one of the Bobbi Brown projects on Kiva's site, the beauty brand will match your donation up to a total of $300K. Plus, you can get your hands on the Pretty Powerful Pot Rouge, which is decorated with the campaign logo.

Bobbi Brown Pretty Powerful Pot Rouge, $30, available at Bobbi Brown.

In honor of IWD, Elemis is launching the #SheInspiresMe campaign. The brand is giving to Women For Women International , which works to provide vocational training to Syrian women refugees and Yezidi women who have fled ISIS, through the sales of the Limited Edition Pro-Collagen Heroes Collection and with an additional donation of $36,615.

Elemis Pro-Collagen Heroes Collection, $137, available at Nordstrom.
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