YOUR INBOX COULD USE A LITTLE SOMETHING... HOW ABOUT OUR NEWSLETTER
The 6 Japanese Brands Bound To Be The Next Comme des Garçons
Of all the fashion capitals in the world, Tokyo might be one of the most singularly special. It's home to a slew of game-changing, era-defining brands like Comme des Garçons, Issey Miyake, and Junya Watanabe. But, out of the swaths of designers, brands, and labels in Japan, only a tiny handful of up-and-coming designers seem to be on the radar of the international scene (Sacai and Toga are two prominent examples).
In a culture where trends regularly get pushed to the limits, the pursuit for aesthetic perfection can be obsessive, and innovation and tradition coexist, Japanese fashion can be pretty striking. However, due to certain shortcomings with international publicity and commerce, those outside of Asia can be woefully unaware of all the great things happening across the sea. Thanks to a recent trip abroad to visit Japan Fashion Week, we were able to see some first-rate talent up close and personal. Ahead, find six designers who showed in Tokyo who we're hoping will soon become household names.