Oat milk: for coffee snobs, it's the only milk that exists — and for the rest of us, it's a special treat worthy of the extra 80-or-so cents at our local cafe. The trendiest of all the dairy alternatives is so popular, in fact, that it's now infiltrating the ranks of our favourite beauty products — touching everything from hair to skincare formulas with its nourishing embrace.
We already swear by colloidal oatmeal as an incredible cure-all for soothing eczema or irritated skin — and, as it not so surprisingly turns out, oat milk has similar calming benefits that any sapped complexions can and will readily drink up. Ahead, find some of the coolest new beauty launches (plus a few OG-sleeper hits) that feature this new secret-ingredient star. From hidden drugstore gems to more luxe fancy-pants spurges, scroll forth into the nine oat-milk-infused goods that (we're calling it) are about to go viral.
Refinery29's selection is purely editorial and independently chosen – we only feature items we love! As part of our business model we do work with affiliates; if you directly purchase something from a link on this article, we may earn a small amount of commission. Transparency is important to us at Refinery29, if you have any questions please reach out to us.
Garnier Ultimate Blends Delicate Oat Milk Conditioner
This conditioner is centred on rice cream and oat milk, two soothing ingredients that help promote healthy, happy hair and scalp.Milk Makeup Vegan Milk Moisturizer
Surf the milky way with this moisturiser, which features leche three ways: argan, fig, and oat milk hydrate while olive-derived squalane locks everything in for long-lasting results.
Aveeno Hydrating Oat Milk Leave-In Milk Hair Treatment
Aveeno's hero ingredient is soothing colloidal oat, so it should come as no surprise that they have infused a milked version into a range of hair products, including this ultra-nourishing leave-in.
Pixi Milky Tonic
You would never guess that this hydrating toner came from the drugstore — that's how good it is. Sensitive skin types will be all over the gentle ingredients like jojoba milk, oat extract, and green tea.
Klorane Dry Shampoo with Oat Milk
This French pharmacie classic won't leave your roots powdery and cakey, like other dry shampoos. Instead, this gentle formula is perfect for a mild refresh with a touchably soft texture.
Naturopathica Oat Cleansing Facial Polish
Yes, it's pricey — but we'll let the near-perfect rating do all the talking. According to one especially savvy reviewer, this exfoliating cleanser "has people complimenting my skin over zoom." Zoom!
Caudalie Gentle Cleansing Milk
Kindly but swiftly whisk away dirt, makeup, and oil with this milk cleanser infused with sweet almond oils and oat extract.
Paula's Choice Hydrating Gel-To-Cream Cleanser
Oat amino acids are the shining star of this Paula's Choice face wash, which hydrates and strengthens your skin barrier.