The Best Vegan Beauty Products You Aren't Using Yet — But Should

As evidenced by a whopping 90% increase in Google searches for the word "vegan" worldwide, veganism is majorly on the rise. Of course, it goes without saying that one of the most exciting developments for the plant devotees among us is the boom in vegan beauty.

With committed cruelty-free brands like Kat Von D already providing bold, bright, high-impact makeup without compromising the welfare of any of our furry friends, and the likes of Hourglass pledging to make every one of its products 100% vegan by 2020, it's quite a good time to champion ethical and conscious beauty — and we couldn't be more ready for it.

From high-tech skin care to nourishing hair products by way of must-have makeup, click through to see our pick of the best vegan products and vegan brands stepping up their green game right now. This is only just the beginning.

Founder Sarah Brown created Pai Skincare to address a gap in the market after finding her own sensitive skin irritated by products that claimed to be organic and hypoallergenic. Free from parabens, alcohol, phenoxyethanol, detergents, and artificial fragrance, the brand's offerings are instead formulated with luxurious, effective, non-irritating organic ingredients. The Soil Association, Vegan Society, and the Leaping Bunny have all given Pai their seal of approval — so you can feel good about stocking up on the excellent, remarkably glow-inducing Rosehip BioRegenerate Oil, a potent blend of organic rosehip fruit and seed oil that's rich in skin-regenerating omega fatty acids.

Pai Rosehip BioRegenerate Oil, £22, available at Pai
Tata Harper has changed the skin-care game, thanks to the founder's dedication to natural beauty that really works. With sumptuous formulations that are extremely effective, most ingredients are grown right on Harper's farm and blended with her Estate Grown Beauty Complex, made up of arnica, borage, alfalfa, meadowsweet, and calendula. While the products do occasionally contain honey or beeswax, the majority are 100% vegan, and the brand is PETA-, Leaping Bunny-, and American Vegetarian Association-approved. This dreamy concoction combines vitamins A, B, C, D, and E for an immediate glow, while rose geranium and calendula encourage faster cell turnover.

Tata Harper Replenishing Nutrient Complex, $125, available at Nordstrom.
This 100% natural, all-vegan brand pairs the freshest botanical ingredients with the cutest bottles and tubes our bathroom shelves (and Instagram feeds) have seen in a long time. The multi-purpose beauty balm is our go-to for just about everything: We use it to soothe chapped lips and damaged cuticles, dab it on cheekbones as a highlighter, or even layered on top of eyeshadow for that glossy-lid look.

BYBI Babe Balm, $29, available at ASOS.
This new brand, founded by two skin-care industry veterans with over 20 years of experience between them, aims to seamlessly fuse nature with science to create a fully vegan brand that delivers serious results. Champions of green bamboo, moringa seeds, clover, and pink lilac, among many other natural ingredients, Orveda prides itself on its "anti-anti-aging" approach, opting instead to embrace skin and help it reach its most gorgeous potential at any age. Our pick? The Deep-Cleansing Oil, offering 4.5% actives, 20% botanical glycerin and 68% botanical oils derivatives. Use with the accompanying kabuki for the freshest wipe-away-the-day cleanse.

Orveda Deep-Cleansing Botanical & Enzymatic Oil, $120.58, available at Harvey Nichols.
While The Body Shop uses honey or beeswax in its non-vegan products, the brand is 100% vegetarian and world-renowned for its ethical practices regarding animal welfare. That said, you'll still find plenty of vegan options among its selections, like this indispensable skin booster, which uses vitamin C-rich camu camu from the Amazon rainforest in Peru to target dull, lackluster skin.

The Body Shop Vitamin C Skin Boost Instant Smoother, $17.40 (reg. $29), available at The Body Shop.
As the name would suggest, Skyn Iceland's products are inspired by nature — specifically the unspoiled resources of Iceland. Chronic stress led founder Sarah to start the brand, which tackles everything from accelerated aging and adult acne to dryness and dullness. Our favorite from the line, which also happen to be a favorite of makeup artist Katie Jane Hughes? The double-duty peeling pads, which use an alpha-beta complex, jojoba seed extract, and white willow bark to buff away dead skin cells and reveal smoother, younger-looking skin beneath.

Skyn Iceland Nordic Skin Peel, $45, available at Ulta.
Bottles of Dr. Bronner's liquid soaps have been lining the shelves of health-food stores everywhere for decades, since the brand was founded by a third-generation soap-maker and Holocaust refugee from Germany in 1948 — and if you've seen one of them, then you've also seen Dr. Bronner's message of unity across religious and ethnic divides. Still family-owned and run, the good doctor's vision of manufacturing products that are socially and environmentally responsible has continued to thrive. Also thriving: your hair, once you add this gentle conditioning rinse to your lineup.

Dr. Bronner's Organic Hair Rinse, $9.99, available at Dr. Bronner's.
As one of the longest-standing vegan-friendly beauty brands, Shea Moisture has one of the most impressive lineups on the market, with countless hair, skin, and body products that are all organic and cruelty-free, made using entirely Fair Trade ingredients. We love this antioxidant-rich shampoo, which hydrates, protects color, and adds tons of shine.

Shea Moisture Superfruit Complex 10-in-1 Renewal System Shampoo, $10.99, available at Shea Moisture.
All of Rahua's products are cruelty-free and vegan. The brand doesn't test on animals and boasts a great working relationship with tribespeople in the Amazonian nations they work in— they source their ingredients and are paid a higher price to honor their methods of production. Our pick is the Island Salt Spray, inspired by the Galápagos Islands and made with pink sea salt to give hair a textured wave without the crunch.

Rahua Enchanted Island Salt Spray, $32, available at Rahua.
Industry veteran Carisa Janes founded Hourglass back in 2004 and has created a whole host of now-cult products since. While not all of Hourglass's products are vegan-friendly, a large selection are, and the brand has announced this week that by 2020, its beauty offering will be 100% vegan. "At Hourglass, we believe that luxury is a combination of innovation and integrity," Janes explains. "This begins with our commitment to creating cruelty-free products."

Currently, from the Veil Mineral Primer to the Ambient Lighting Powder, the brand has a huge range of cruelty-free makeup that contains no traces of animal-derived ingredients. Our favorite? The Seamless Foundation Stick. The highly pigmented creamy formula comes in plenty of shades and stays on all day, all while looking like your true skin.

Hourglass Vanish Seamless Foundation Stick, $46, available at Sephora.
Axiology serves up guilt-free lipsticks that pack a punch. All products are formulated from a blend of natural and organic ingredients, which means that the entire range is 100% vegan and palm oil-free. Plus, it donates a percentage of its annual profits to partner organizationsOrangutan Foundation International and PETA.

To add to Axiology's ethical output, the packaging is sourced from a woman-owned recycled paper boutique in Bali, where paper is collected from hotels, offices and households and boiled down and pulped to create the lipstick boxes. The lipsticks are made with good-for-you ingredients like avocado oil, orange essential oil, and elderberry extract, and there's no shortage of shades to choose from, ranging from vibrant fuchsias to burnt reds.

Axiology Lip Crayon, $26, available at Axiology.
Tattoo artist-turned-makeup mogul Kat Von D is leading the way for vegan beauty. A vegan and animal activist, the founder is committed to creating quality makeup that's completely free of animal-derived ingredients and never tested on animals. Finding replacements for traditionally used ingredients such as beeswax and carmine (red beetle dye), her loyal fanbase never needs to compromise its ethical values in the search for bold colours and flawless finishes. There are so many star products from the brand, from the Shade + Light Contour Palettes to the extensive brush range, but we're loving this new drop, a palette packed full of neutral and vibrant shades.

Kat Von D Saint & Sinner Eye Shadow Palette, $62, available at Sephora.
Nailberry's ambition is to provide a healthier manicure. Certified vegan, cruelty-free, halal, and 12-free, the brand began in 2012 as a luxury nail bar in London before launching premium polishes. Seeing customers with dry and damaged nails, the brand introduced its L’Oxygéné range, which lasts over seven days and doesn't destroy nails in the process. Our favorite new shade is this tongue-in-cheek homage to vegans everywhere.

Nailberry Viva La Vegan, $19.04, available at Nailberry.
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Nature's Alchemist is a fun brand with a serious purpose at its core. It's vegan, gluten free, cruelty free and doesn't test on animals. Describing itself as a superior blend of nature and science, the collection is tailored to meet specific skincare needs, with each product containing multiple active ingredients

Formulated with coconut probiotics, dragon fruit extract, lingonberry and avocado oil, this hand cream hydrates, nourishes and rebalances skin.

Nature's Alchemist Multi-Tasking Hand Therapy, £2.95, available at Superdrug

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