Everyone from Lupita Nyong'o to Kristen Stewart has played with the shade, and proven that there's no wrong way to paint it – from pairing it with an equally scene-stealing red lip, or by letting the eyes do the talking with a highly pigmented shadow. Make your color pop with a black cat flick of liner, or dab the shade on with your finger for a subtle, work-appropriate look. However you wear it, we're seeing red this fall.
Click ahead to see our favorite products for scoring the look.
Double up on postbox tones with Christian Louboutin's eyeliner.
Oeil Vinyle Luminous Ink Liner in Rogue Louboutin, $75, available at
Illamasqua do fantastically rich eye colors that stay put.
Pure Pigment in Berber, $24, available at
Red mascara is a cool way to try the trend if you find applying shadow difficult.
Marc Jacobs Beauty
O!Mega Lash Volumizing Mascara, $26, available at
We're mixing this shade with orange and yellow for sunset eyelids.
NYX Professional Makeup
Hot Singles Eyeshadow in Bad Seed, $4.49, available at
Either use a brush to apply this as liner, or pat on with your finger and enhance the shine with some Vaseline.
Chromaline Waterproof Gel/Cream Liner in Basic Red, $21, available at
Loose powder is perfect for layering for both day and night. We like the sparkle in this one.
Loose Eyeshadow in Asylum, $14, available at
More of a burnt orange, this liner will still bring out the color of your eyes.
Razor Sharp Liquid Liner in Fireball, $22, available at
Have you seen a shadow that screams party more?
Super Sparkles in Rose Glitter, $9, available at
Another glitter number, this one from OPV Beauty has bigger, sparkly pieces.
Pressed Glitter in Charmed, $10.70, available at
Cushion makeup products are all the rage right now, from foundation compacts to eye colors. Add this one to your makeup arsenal.
Got Inked Cushion Eye Liner in Garnet, $28, available at
Trust MAC to come up with our favorite color yet.
Eyeshadow in Red Brick, $16, available at
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