We write all the time about investment pieces, those classic goods that'll carry you beyond this season. But an investment item doesn't have to cost half of your paycheck. Purchasing something that'll have closet longevity means picking something you know will be timeless. Which is why American Apparel is more than basics — the chromatic clothing company offers gorgeous goods, from formfitting midi-dresses to the most perfect, cozy T-shirts you've ever worn. These things, most definitely, will never go out of style.
But the casual, effortless cool of American Apparel is never more fitting than in the warm months, when the mass assortment of hues (an entire rainbow, really) will break you out of any winter rut. Because these high-waisted color jeans, deep-V one-pieces, and primary-colored layering basics have much more staying power than your fishtail dresses or Aztec prints, American Apparel is giving you a style (and life?) -changing spree. With a $1,500 gift card, you can certainly pick up ageless staples like classic button-ups and exquisitely fitting jeans, but also those eye-catching neons and brights American Apparel has made their signature. Enter now, and prepare to make a real investment that'll keep your wardrobe repertoire rich.
Photos: Courtesy of American Apparel