Now You Can Buy Vivienne Westwood Along With Your Batteries & Books

The same site that you buy discount books, those weird snacks you loved so much while you were traveling in Asia, and Costco-sized quantities of batteries will start selling luxury fashion. The Internet's all-in-one emporium, Amazon, is partnering with high-end designers, including Michael Kors, Vivienne Westwood, Catherine Malandrino, and Tracy Reese, to sell fashion alongside their lower-priced wares.
Its first campaign imagery features a Barbie-fied Chanel Iman (seriously, check out that hairline) and touts that "Smart is Beautiful." Whether it's referring to how smart and sharp Chanel looks (which she does) or the fact that Amazon's new luxury shopping site is smart (it'll let you turn the model 360 degrees to see how the clothes fall and will also allow you to see specific fit quirks like how narrow or wide something is), it certainly makes a statement about what they'd like for it to mean to shop for $400 dresses online. Click through to see Amazon's full campaign, featuring Chanel in a manner of duds from McGinn, Tracy Reese, and Vivienne Westwood (also, more shots of that hairline!).

R29 Original Series

Watch Now
Film
Hey Hollywood - you can't win without women. We helped 12 female directors claim their power.
Watch Now
Fashion
In fashion, what's seen on the streets is just as important as what goes down the runway.
Watch Now
Beauty
The craziest trends, most unique treatments, and strangest subcultures in the beauty world.
Watch Now
Documentary
A premiere series about the important moments, powerful women and pressing issues of our time.