If Kenzo has taught us one thing season after season, it's that the brand leads the charge in setting massive trends. A classic example of the trickle-down effect, whatever motif creative directors Carol Lim and Humberto Leon decide upon is pretty much guaranteed to sell out and send mass retailers into a frenzy. Case in point: the all-seeing eye. Well, get ready to catch a new wave — we're predicting that spring's soon-to-be It print is all about fish.
This time, the duo is using its designs to speak out against the global problem of overfishing. And, you can support the cause in a completely tangible way. The Opening Ceremony-exclusive capsule collection includes a signature "No fish, no nothing" sweater, the proceeds from which will benefit the Blue Marine Foundation. Shop all five novelty sweatshirts, available for pre-order until midnight tonight (while stock lasts). Catch them while you can — before they swim away forever.
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Kenzo Logo Fish Sweatshirt, $465, available for pre-order at Opening Ceremony.
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