SF Buzz: A New Retailer Heads to Hayes Valley & More!



mainPhoto: Via Alternative Apparel.
This week, since you had your mind on everything from office agendas to planning your ensembles for these killer events, we thought we'd update you on everything that's worth knowing. From a not-to-miss pop-up to the launch of a get-pretty app, here's all the latest S.F. gossip.

Umami Mart, our go-to Oakland shop for Japanese knickknacks, is having us kick our heels in excitement with its latest announcement! It’s infiltrating the 7x7 with a pop-up at The Perish Trust, starting November 1. The shop will stay nestled there throughout the holiday season, so score that coveted pressie (and have it gift-wrapped for free) while you can. (Umami Mart)

What changes more frequently than our bipolar weather? Our daily plans! So, if you get a last-minute invite to a fancy shindig and your talons are looking raggedy, Beautified is coming to your rescue. Land an appointment at your favorite beauty destinations, including International Orange, with just a few finger taps. Now that’s digital! (Beautified)

The Silicon Valley company Hacker Hideout is throwing a “Hackers and Hookers” costume party. Pause. According to the tacky flier, the festivities will include “beer, a dance floor, a shot bar, [and of course] girls.” Oh, tech no! (Valley Wag)

Ever since we discovered the styling box subscription service, Stitch Fix, we knew success for the brand would be...well, part of the package! True to thought, the local startup has just landed some major funding — a cool $12 million to be exact. (WWD)

The Hayes Street strip is welcoming another beautiful shop to its roster, this time in the form of L.A.’s ethical line, Alternative Apparel. The opening date is still hush-hush, but we’ll be keeping our ears open — and wallets ready! (Racked)