Let us count the ways we love Tarte. One: It's an eco-conscious brand with pretty products that have bold pigments, long wearability, and innovative formulas without parabens. Two: Its bestselling Amazonian Clay Blush and pure Maracuja Oil, which have truly rocked our worlds, are actually affordable (read: less than those new boots you just had to have). And three: The brand's gorgeous, bubbly, and supersmart founder, Maureen Kelly, is one of our favorite eco-beauty entrepreneurs.
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