Photographed by Erin Yamagata.Truth: There's nothing quite like the perfect pair of Levi's®. Best part is, as they wear and tear, you'll only want to rock them more and more, because they've become a little part of your life — customized by time.
Well, come this Thursday, September 5, we're giving you a shortcut to making your Levi's® distinctly, delightfully yours. We're hosting the first of our I-DIY Denim nights at the Levi's® Store at in Soho on Broadway, between Spring and Broome from 6 to 9 p.m., complete with a full crafting table, customizing supplies, and everything you'll need to make your Levi's® Trucker, Western, and 501® picks one of a kind along with 20% off purchases that night. On top of that, we'll be teaching you how to make mixed-media collars and other tricks, all under the supervision of our own I-DIY editor, Chloe Daley, and the crafting master Jenni Radosevich of I Spy DIY. Oh, and if you use Levi's® #MakeOurMark hashtag on your Tweets or Instagrams from the event, you'll be entered to win two tickets to the kickoff event in NYC of Station To Station, a public art project made possible by Levi's®.
To get you in the mood, we've got DJ sets by Tracy Antonopoulos and Blood Orange (a.k.a. Month of Visionaries star Dev Hynes). Oh, and since DIYing just isn't the same without a few refreshments at the ready, we're supplying top-flight doughnuts from Donuttery and a full craft-beer bar.
So, really, what excuse could you have for missing a night of crafting denim, craft doughnuts, and craft beer? Honestly, we don't want to hear it. Just book a spot (and guarantee your 20% off your purchases that night) by emailing firstname.lastname@example.org, and show up ready to DIY.