Bass' Fall Campaign Puts Pennies First

BASS-EMBEDPhoto: Courtesy of G.H. Bass & Co.
G.H. Bass & Co. has been making their classic Weejuns since the good ol' days when a penny was worth a quarter. Thanks to inflation, a penny's best use nowadays is for cheap wagers and — of course — decorating the toes of your penny loafers. Inflation isn't going anywhere, people, but that doesn't mean the penny can't make a comeback — and who better to revive it than G.H. Bass & Co.? Nobody (except maybe honest Abe himself...).
In its new fall campaign, Power To The Penny, Bass transforms the penny from just a one-cent coin to a palette for self-expression. Both on its (new and improved) site and in the below video, each individual coin showcases a corresponding pair of Weejun shoes. There's also a Penny Yourself Facebook App, where you can switch out Abe's face for your very own, and for every pair of Weejuns sold, Bass & Co. is donating 100 pennies to help low-income communities with financial and academic support. We can safely say, a penny's never felt so useful.
Click through to the next page to see the campaign photos, and watch the video below.
Image/Video: Courtesy of G.H. Bass & Co.
BASSEMBEDPhoto: Courtesy of G.H. Bass & Co.
BAS-EDITEDPhoto: Courtesy of G.H. Bass & Co.
BASSSSPhoto: Courtesy of G.H. Bass & Co.

More from Designers


R29 Original Series