Welcome Home, Warby Parker! Inside The Eyewear Label's Stunning Soho Flagship

For the past few years Warby Parker has been perfecting the art of the pop-up shop, but nothing quite feels as satisfying as having a place to call home. Which is why there is much to celebrate about the first Warby Parker flagship store that officially opened its doors last night. We were there to sip champagne and specs stalk (yeah, that's a real thing) wall after wall of optic and sunglass frames that fill the space at 121 Greene Street in Soho.
The brand has come a long way from their beginnings; but while the expansion of their business may mean that they're among the major leagues, Warby Parker's new flagship proves they've not strayed from their roots. The wide, open retail space channels the interior of a library with book case lined walls filled with frames and mirrors in alternating succession, as well as a collection of tomes that will sell in the store. It's a gentle nod to the brand's beginnings when co-founder Dave Gilboa coined the term "Warby Parker" based on characters he found in an unpublished Kerouac journal. And, in the company spirit of making eye care accessible to all, the flagship also houses an optometrist station for on-site service nestled next to frames we're dying to get our hands on. For that, every New Yorker thanks you Warby Parker. Take a tour of the brand's (very) shiny new home in the slides ahead, and be sure to pop by the no-longer-just-a-pop-up brand whenever you're in the neighborhood.
Warby Parker, 121 Greene Street (between Prince and West Houston streets).
Photographed by Collin Hughes

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