Catalog Girls: How To Re-Create The Looks

We’ve come a long way with home shopping — remember when you used to be relegated to choosing which sweatshirt and printed leggings combo (modeled by Stephanie Seymour, of course) to buy from the Victoria’s Secret catalogs? But with the advent of Internet shopping, we worried the catalog girls of yore would gradually become extinct.
Thankfully, it looks like we're nowhere near that day, as many of our favorite retailers have become even more prolific with their seasonal books, elevating them into the editorial stratosphere with high-concept, downright gorgeous styling and, surprisingly, beauty looks. It takes something really special to draw our eyes up and away from the stunning clothes on display, but that's just what Nordstrom, Free People, and Bergdorf Goodman managed to do to with their spring 2013 issues.
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We were so enamored with these gorgeous looks that we chatted with their respective mavens behind the makeup to get the lowdown on how they created these breathtaking beauties. Quell your post-aughts aversion to paper and check out how to recreate these looks at home.
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Free People

Inspiration: The brand known for its modern boho vibe had a tequila sunrise-like take on makeup this season. Makeup artist Deanna Hagan based the look on “the natural gradations in flower petals, and applied the same principle to the makeup by mixing and layering colors to create unique tones.” Hagan’s advice for recreating these looks yourself? “Make sure that your skin is as fresh and luminescent as possible. Color mishaps are easier on the eye if the skin is beautiful. Start slowly, building color little by little. But don't take it too seriously — have fun!”


Photo: Courtesy of Free People
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Free People

Get The Look: Hagan used NARS The Multiple in Laguna to contour. For the yellow effect on the eyes, she opted for NARS Blush in Taj Mahal mixed with MAC Pigment in Golden Lemon. The red version was created with NARS Blush in Exhibit A used as a shadow base with NARS Eyeliner Pencil in Black Moon and NARS Matte Lip Crayon in Dragon Girl layered on top.

“I used several different natural-hair eyeshadow brushes in various sizes,” says Hagan. “Bobbi Brown Eye Shader is great when looking for full lid coverage and buffing/softening edges in applying the lightest shade. Next, I used an eyeshadow brush with medium-sized bristles to apply intense pigments onto the lids. I finished using smudge brush along the lash line to apply and smudge out the stronger pigment.”

To complement the yellow look, Hagan used NARS Sheer Lipstick in Love Devotion mixed with Stila Matte Stick in Outrageous. For the red version, she slicked on NARS Semi Matte lipstick in Heat Wave.

Photo: Courtesy of Free People
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Bergdorf Goodman

Inspiration: Ria Omoto is the makeup maestro behind the rainbow-hued eyes and neon cheeks of this gorgeous spread. “I was inspired by the beauty of India," Omoto says. "I was really struck by the many beautiful and vibrant colors and the way they blend so beautifully with the historical Indian architecture. I combined the dramatic vivid colors with my own Japanese twist to make it more sophisticated and universally appealing.” To recreate these looks yourself, Omoto says to play with color. But, it’s all about balance and time, place and occasion.


Photo: Courtesy of Bergdorf Goodman
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Bergdorf Goodman

Omoto used products from Japanese brand Three (she’s the brand’s co-founder and creative director) to prep the skin. She applied the Pristine Primer on the face and décolletage with her fingers for a natural glow, then dabbed the Shimmering Glow Duo onto the cheekbones and nose.” THREE Color Veil for Cheeks was used for “contouring using a shade darker than the skin tone, and then I applied blush on the apples of the cheeks, extending to the side and also to the side of the forehead,” says Omoto. She used a brush to create the look with two hues: Love Kick (the sunny red shade), and Love Drive (the peachy shade).

For the Crayola-esque color-saturated lids, Omoto used Make Up For Ever Flash Color Palette and Sticks. “I used the stick with quite a big brush to apply,” Omoto notes. “I only used one stroke. Applying cream texture can be messy, so one swipe is the key.” To create a pop of color on the model’s pout, Omoto applied pink shades from Serge Lutens and Make Up For Ever and an orange iteration from NARS with her fingers.

Photo: Courtesy of Bergdorf Goodman
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Nordstrom

Inspiration: “These looks were inspired by the pops of color and healthy, flawless skin we saw on the runways during New York Fashion Week,” says Debra Redmond, Nordstrom National Beauty Director. “The standout accents of blue — either worn on the eyes and/or the nails — paired with washes of coral, lavender, and pink on the cheeks and lips created fresh and invigorating looks that would compel anyone to trade in their wool coat for something more flirty.”


Photo: Courtesy of Nordstrom
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Nordstrom

For the natural skin effect, Burberry Fresh Glow Luminous Fluid Base foundation and concealer were sheered out and applied with a damp Vincent Longo Water Canvas Sponge and pressed into the skin, followed by an application of Bare Escentuals BareMinerals Mineral Veil where needed to set the look.

The sleek, clean application of liner was achieved using Laura Mercier Cream Eyeliner applied with an angled liner brush. A generous dose of mascara was then layered on the lashes. “Lancôme Hypnose Star is a favorite because of the dual-action brush; one side is for thickening and the other for lengthening,” says Redmond.

The hollows of the cheeks were contoured with matte bronzer, brushed on via the flat edge of a blush brush. The artist used Guerlain Terracotta Four Seasons Bronzer applied across the forehead, down the nose, and along the cheeks. Blush was applied low on the cheeks for a subtle nude or rosy flush. As for lips, the team “focused on shades that were rosy, nude, and coral,” explains Redmond. “Semi-sheer lipsticks and stains were pressed onto the lip with the makeup artist's finger, for a finish that wasn't heavy or opaque, but natural and modern,” says Redmond. “In some cases to add a bit of suppleness a very sheer swipe of lip balm or gloss was applied to finish off the look.” Redmond suggests MAC Mineralize Rich Lipstick in Style Surge to yield a softer, smoother more supple lip. For a swipe of shine, she likes L'Occitane Shea Butter Moisturizing Lip Balm.

Photo: Courtesy of Nordstrom
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