In just 30 years, Guess has accomplished what most American brands only dream of: iconic supermodel-filled campaigns that define the
gold black-and-white standard and a logo that elicits a heavy dose of nostalgia. While many see the winning brand formula as an "if-it-ain't-broke-don't-fix-it" approach, we've learned that there's more than meets the eye. Each and every image, design, and window display pays homage to the American Dream that the Marciano brothers chased back in '81 — talk about winning tenacity!
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