Store Crush: Aesop Is The New Kid On The Fillmore Block!

It’s a new year and surprise, surprise — we’ve got a new crush! A store crush, that is, and it’s none other than the cool, sleek, and handsome Aussie import Aesop. Trusted in all things hair, skin, and body care, we don’t know what we’re more amped about, finally having all of Aesop’s cult-followed luxe balms, oils, and infusions at our disposal, or simply getting to admire the cool NADAAA-designed interior!
Stepping into the new Fillmore Street locale is like taking a major timeout from some of the flashier neighboring stores and we're smitten with the calm and understated aesthetic. Flanked by a wall of reclaimed-wood shelving, and focused on cool and subdued colors, the storefront reimagines a modern day apothecary.
Whether you're in the market to pamper your pup with Aesop's gentle fur cleanser or pick up a bottle of the innovative A.P.C. Post-Poo Drops (we're serious), this slick newbie store on the scene will not disappoint! Want to see the new space yourself before heading to the bustling Fillmore strip (which, seriously, is getting cooler and cooler)? Just take a spin through our virtual tour after the jump. And, if you like what you see, you're in luck! The folks in charge of the shop told us they have plans to open more locations within their fave S.F. hoods in the near future.
Aesop, 2540 Fillmore Street (between Jackson Street and Pacific Avenue); 415-775-1837.
Photo: Courtesy of Aesop

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