BB creams, SK-II, Koh Gen Do, nail art, Gangnam Style: recently, it seems like every successful hit, beauty or otherwise, permeating American culture has come from Asia. But, as the New York Times reported in 2011, the popularity of Asian cosmetics abroad is no new thing, as many Western women have been buying Asian cosmetics online for years, drawn by their high quality and special formulations.
So with an eye on the future, we compiled a list of our current favorite cult Asian beauty products that we think have crossover appeal and the potential to be the next sleeper hit. Read on to find out about liquid eyebrow pencils, a no-rinse moisturizing face mask you wear to bed, and a toner-mask hybrid used by grandmas, moms, and daughters alike. Hey, sexy lady!