Madewell is taking their highly touted denim on the road, literally: They've tricked out a vintage Airstream, and started a cross-country trip to rival Jack Kerouac (acid-free, of course). This Saturday, they'll be setting up camp outside the Tribune Building to bring denim to the masses. In addition to hawking tons of skinnies and flares in all sorts of washes and colors, they'll be offering up their expert styling advice, hosting a hair braiding bar, and, natch, giving out super sweet deals. And, if that wasn't enough, denim enthusiasts will have a chance to win five years' worth of Madewell jeans (visit their Facebook page for details). Correct us if we're wrong, but that's pretty much the best prize ever.
When: Saturday, April 28, from noon to 5 p.m.
Where: 435 North Michigan Avenue (at East Illinois Street).
Where: 435 North Michigan Avenue (at East Illinois Street).