Charmed, We’re Sure: Popomomo Perfects French Countryside Chic

Season after season, Popomomo's crafty knack for charting inspiration continues to charm and fascinate us. We suspect their mood boards would put our Pinterest pinboards to shame. The L.A.-born, organically bred label’s summer ’12 lookbook is no exception to that rule. An ode to the sleepy ingénues of the Nouvelle Vague era, it has us entirely smitten. Sounds très bien, non?

The collection includes cranberry pocket dresses, peachy colorblock shifts, and strategically traced tribal trims. Accessories bedecked in prismacolor beadwork lend a playful finish to the swell summer lineup. Give it a look-see and be prepared for pure plaisir…